Having a beautifully designed website, or a stunning portfolio will take you nowhere to your goal unless the right SEO is done. Most websites have everything that can take them to the top of the SERPs, however lack the most important elements to success that is search engine optimization. The thing is, major search engines such as Google, Bing and Yahoo are very objective when it comes down to things like keywords, alt tags and sitemaps – just to name a few. Understanding these terms is not at all extremely important, however understanding the basic concepts of how to improve SEO is, for your business.
Ignorance can cost dearly to those who want to earn profits but do not want to understand the benefits of SEO. If you are running an online business and wish to improve your presence on the virtual space then reading further will help you understand SEO and tricks that can give your business a much needed boost.
Search Engine Optimization – What is it?
SEO refers to the process in which the traffic to the website is improved or increased from search engines such as Google, Bing or Yahoo through either algorithmic or organic search results in search engines. It is important to understand that higher a website appears in the search results, the higher the number of visitors the particular page of your website will receive from it. Experts know there are numerous methods of improving ranking of pages without opting for the paid schemes and plans offered by search engines. Listed below are the ten methods that we believe that can up the ranking of your website. And, none of these 10 methods are in particular order which means you can use them the way you want.
Well, this is something most people are aware of. However, still many times, even experts commit mistake while choosing them. Remember the selection and placement of keywords throughout the website is of paramount as it can make a great impact on the search results. It is important to think how someone will search for the information on the particular product or service you are offering, as keywords that visitors would use are likely to be the keywords you would like to use. However, make sure that you do not end up using ridiculous and irrelevant amounts of keywords, specifically if they are unrelated as this might be the cause for your website being flagged as spam. Search engines spiders are programmed to ignore websites indicating “keyword stuffing”.
2. Page Titles
Search engines use title tags for displaying a page in the search results. Also, it helps your website appear at the top of the browser. These tags tell search users as well as spiders what your entire page is about. Google, the major and leading search engine, displays between 50 and 60 characters in its title tags, thus it becomes imperative to keep descriptions relevant, compelling short and crispy. Page topics and keywords should feature towards the front or in the beginning.
3. Update content regularly
We all know that content is the King. Quality, relevant and well-written content is the key to attract and hold the attention of visitors. This is something you should pay attention to. Update content regularly to give your website a better ranking on search results. As a matter of fact, regularly updated content is considered as one of the best indicators of the website’s relevancy. Make sure your website has fresh and unique content to gain better ranking.
A sitemap is extremely critical to your website. It can be defined as a page specifically listing and creating links to all other main pages on your website. It allows search spiders to locate website pages quickly that too with more significanceto the search in question. Thus, it becomes easier to find page for both the users as well as spiders alike. Also, it can be easily reached with significantly less clicks.
5. Mobile website
The upcoming of smartphones has brought some of the dramatic changes in the way SEO was done. According to studies conducted, it has been found that nearly forty to fifty percent of organic traffic comes from mobile devices. This clearly indicates that websites with mobile friendly interface would rank in Google searches. Ultimately, Google wants and tries to provide the best user experience. In other words, the better the user experience on the website, the better your site will rank with Google.
6. Grow natural links
Yet another main factor that determines the ranking in Google search results is the number of quality and organic inbound links to your website. This works in a great way because Google ranks the relevance and reliability of your website partially as a result of the number of times it has been recommended by third parties. Thus, it becomes important to keep a check on how these rankings grow.
7. ALT Tags
Each video and image published on your website can and should have descriptive words added to its imprint. These are called alternative text descriptions. These descriptions are crucial for your website as they let the search engines identify and locate your website’s page using keywords found in the video and image descriptions, along with the usual text placed throughout your website. This increases the chances of your website being found that consequently boosts the ranking of the page.
8. Avoid using flash
Easy is not always the key to success. There are many small businesses that look for cheap and easy ways to launch their website. However, it is important to remember that sites launched using Flash ranks lower than those running on alternative platforms – partially because you can’t link to a particular page. Keeping pace with the pre-requisites of Google can help you achieve the goal. Change your flash-based website to WordPress and see the difference in its ranking.
9. URL Structure
Have you ever thought that what is the first thing that a search engine uses for determining a page rank? Well, it is the URL that a search engine uses to determine the rank of your site’s page. Hence, it becomes all the more vital to make them easy for spiders to search. The best way to do this is by keeping the URL short and keeping it relevant to the keywords and topic of the page, and by making sure the URLs help in categorising the site pages.
10. Keep a check on progress
Well, unless you know whether or not your results are yielding results is extremely crucial. To know whether your hard work is paying off, keeping a track on your search standing is essential. You can monitor page ranking using tools such as the Google toolbar and Alexa. N addition, it is equally important to check the referral log so that you know how the visitors arrive at your website, and the search terms they are using for getting to the website.
To sum up
These ten tricks can transform your appearance on the major search engines. It is apparent that having a website that yields results is crucial for any business. You can use these tricks and see the difference in the overall ranking of your website.